In 2008, a marketing and advertising company created a logo for the County's Economic Development Authority (EDA) incorporating the four primary things that New Kent County is known for: horse racking, wineries, golf and rivers. The County later adopted the logo for multi use. Over the years, several taglines and variations have been adopted for use as well.
New Kent County does not permit other parties to use or modify its trademarks, images, logos, seals, advertising, or other such materials.